06 · Growth & Analytics

Measure every release — don't guess.

Attribution, funnel instrumentation, experimentation frameworks, and technical SEO built into your product. Set up so PM, growth, and engineering read the same numbers — and every release ships against a hypothesis, not a hunch.

Setup from $299 · Ongoing growth retainers from $199/mo

Source of truth
10d
Setup to dashboard
AARRR
Funnel modeled
A/B
Experiments on tap

What you get

Built to ship, not to sit.

Every engagement pairs senior engineering, product design, and AI expertise on a single small team. No account managers, no sub-contracting — the people writing the code are on your calls.

Senior team
Weekly ship
Owned by you
Measured
  • 01Product analytics with PostHog or Amplitude — event schema you can trust six months later.
  • 02Multi-touch attribution: paid, organic, referral, direct — no more 'direct traffic' black hole.
  • 03Funnel + retention dashboards for activation, engagement, revenue, referral.
  • 04A/B testing wired to your product with pre-registered hypotheses.
  • 05Technical SEO: site structure, Core Web Vitals, structured data, sitemaps, GSC hygiene.
  • 06GA4, Search Console, and ad-platform integrations set up correctly the first time.

How it works

From events to decisions your team acts on.

Raw events
Web, app, backend, billing.
Step 01
Instrument
Clean event schema.
Step 02
Model
Funnels, cohorts, LTV.
Step 03
Dashboard
One weekly view.
Step 04
Experiment
A/B + feature flags.
Growth loop
Ship → measure → learn.
Instrumented, versioned, and observable end-to-end.
Weekly demoLoom updatesSlack channel

Outcomes

What changes after we ship.

Outcome 01

One source of truth

PM, growth, and engineering finally look at the same numbers. No 'the dashboard says X but Amplitude says Y.'

Outcome 02

Experiments that learn something

Pre-registered hypotheses, correct power calculations, and honest read-outs. No p-hacked wins that don't replicate.

Outcome 03

SEO that compounds

Technical SEO fixed once, content structure built to earn links, and rankings tracked so you know what's working.

Process

A calm, weekly rhythm.

01
Week 1

Metric tree

Define North Star, input metrics, and event schema. Kill ~40% of the tracking you thought you needed.

02
Week 2

Instrumentation

PostHog / GA4 / attribution set up correctly. Every event has a taxonomy owner.

03
Week 3

Dashboards + experimentation

Activation, retention, and revenue dashboards. A/B framework wired to the product.

04
Week 4

SEO + handoff

Technical SEO audit + fixes, Search Console hygiene, and a growth playbook for your team.

The difference

The agency way vs. the Augere way.

Typical agency
  • Kick-off decks, weekly status theater, quarterly roadmaps.
  • Junior devs behind an account manager wall.
  • AI demo that dies on real user traffic.
  • Handoff = a Notion doc and good luck.
Augere Labs
  • Shipped surface area every Friday. Loom, not slides.
  • The senior engineers writing the code are on your calls.
  • Evals, guardrails, cost + latency instrumented from day one.
  • Runbooks, dashboards, and a warm 30-day support tail.

Stack we ship on

PostHogAmplitudeMixpanelGA4SegmentRudderStackMetabasedbtBigQueryPostgresStatsigGrowthBookPostHogAmplitudeMixpanelGA4SegmentRudderStackMetabasedbtBigQueryPostgresStatsigGrowthBookPostHogAmplitudeMixpanelGA4SegmentRudderStackMetabasedbtBigQueryPostgresStatsigGrowthBook

Deliverables

Everything you walk away with.

You own the repo, the model configs, the evals, the dashboards. No lock-in, no repo held hostage, no black-box handoff.

  • Event schema documented with owners and definitions
  • PostHog / Amplitude / GA4 instrumentation deployed
  • Multi-touch attribution model wired to marketing channels
  • Funnel, retention, and revenue dashboards
  • A/B testing framework integrated into the product
  • Technical SEO audit + fixes (Core Web Vitals, structured data, sitemap)
  • Google Search Console + Bing Webmaster Tools configured
  • 30-day growth playbook and weekly experiment cadence

For the first time we agree on what a good week looks like. Every meeting starts with the same dashboard.

Head of Growth, Consumer app, US

FAQ

Questions, answered.

PostHog or Amplitude or GA4?+

PostHog for most funded startups — self-hostable, product-analytics-native, and includes experimentation. Amplitude for larger teams with dedicated analysts. GA4 as a marketing complement, not a product-analytics tool.

Do you run our A/B tests for us?+

We set up the framework, define statistical rigor, and train your team. Ongoing test design is available on a retainer.

How long until SEO shows results?+

Technical SEO fixes can move rankings in weeks. Content-driven SEO compounds over 3–9 months. We're honest about which lever moves which timeline.

Will the tracking respect privacy laws?+

Yes — GDPR / CCPA-compliant consent, IP anonymization, and server-side event forwarding where needed. Cookieless attribution options available.

Can you integrate with our existing analytics?+

Yes. We audit what's already there, keep what works, and rebuild only the pieces that are broken or misleading.

Ready to build?

30-min intro call. No slides. We diagnose the shortest path from where you are to shipped.

Book a free intro call