Custom CRM Development

Custom CRM software, built for how your team actually sells.

Stop bending your workflow to fit Salesforce. We design and build custom CRM software tailored to your pipeline, your data model, and the way your team really operates — with AI baked in where it saves hours per rep, per week.

Book a free intro callSee pricing

Starts at $499 · Typical range $499–$2,499 · Fixed-price or milestone billing

6–10wk
Typical build
0
Per-seat lock-in
100%
Owned by you
AI
Native, not bolt-on

What you get

Built to ship, not to sit.

Every engagement pairs senior engineering, product design, and AI expertise on a single small team. No account managers, no sub-contracting — the people writing the code are on your calls.

Senior team
Weekly ship
Owned by you
Measured
  • 01Tailored data model — accounts, contacts, deals, custom objects that mirror your actual sales motion.
  • 02AI-assisted workflows: auto-summarized calls, next-best-action, lead scoring, pipeline hygiene.
  • 03Native integrations with your stack: email, calendar, Slack, billing, product analytics.
  • 04Role-based access, audit logs, and compliance-ready architecture from day one.
  • 05Import from Salesforce, HubSpot, Pipedrive, or CSVs — no rep left in two systems.
  • 06Own the code, own the data, own the roadmap. No per-seat pricing forever.

How it works

A CRM shaped around how your team actually sells.

Your pipeline
Leads, deals, custom stages.
Step 01
Model
Entities + your rules.
Step 02
Build
Views, forms, actions.
Step 03
Automate
Emails, tasks, AI notes.
Step 04
Integrate
Calendar, docs, billing.
Your CRM
No per-seat tax.
Instrumented, versioned, and observable end-to-end.
Weekly demoLoom updatesSlack channel

Outcomes

What changes after we ship.

Outcome 01

Reps stop double-entering

Every workflow that used to happen in three tabs becomes one screen designed around your actual process.

Outcome 02

Ops stops paying per seat

Predictable one-time build cost instead of $30/seat/month climbing forever.

Outcome 03

AI as a revenue lever

Call summaries, deal risk scoring, and auto-follow-ups built into the CRM — not bolted on as a $10/seat add-on.

Process

A calm, weekly rhythm.

01
Phase 1

Workflow mapping

Shadow your team, map the pipeline, define the smallest useful data model.

02
Phase 2

Core CRM build

Accounts, contacts, deals, pipeline views, permissions. Import from your current tool.

03
Phase 3

AI + integrations

Email/calendar sync, Slack, billing, and the AI workflows that pay for themselves.

04
Phase 4

Rollout

Migration, training, dashboards, and a 30-day iteration window with your team.

The difference

The agency way vs. the Augere way.

Typical agency
  • —Kick-off decks, weekly status theater, quarterly roadmaps.
  • —Junior devs behind an account manager wall.
  • —AI demo that dies on real user traffic.
  • —Handoff = a Notion doc and good luck.
Augere Labs
  • Shipped surface area every Friday. Loom, not slides.
  • The senior engineers writing the code are on your calls.
  • Evals, guardrails, cost + latency instrumented from day one.
  • Runbooks, dashboards, and a warm 30-day support tail.

Stack we ship on

Next.jsTanStack StartPostgresSupabasePrismaStripeResendTwilioOpenAIVercelSentrySegmentNext.jsTanStack StartPostgresSupabasePrismaStripeResendTwilioOpenAIVercelSentrySegmentNext.jsTanStack StartPostgresSupabasePrismaStripeResendTwilioOpenAIVercelSentrySegment

Deliverables

Everything you walk away with.

You own the repo, the model configs, the evals, the dashboards. No lock-in, no repo held hostage, no black-box handoff.

  • Production custom CRM deployed to your infrastructure
  • Full data migration from your current CRM (Salesforce, HubSpot, etc.)
  • Role-based access control and audit logging
  • AI features: call summarization, lead scoring, next-best-action
  • Integrations: Gmail/Outlook, Google/Outlook Calendar, Slack, Stripe
  • Custom reports and dashboards for leadership
  • Rep training + admin documentation
  • 30-day post-launch iteration window
“

Six months in, we've replaced HubSpot, three Zaps, and an intern's spreadsheet — and our reps actually use it.

— VP Sales, B2B SaaS, US

FAQ

Questions, answered.

How much does custom CRM development cost?+

Most engagements land between $499 and $2,499 depending on scope, integrations, and AI features. We publish a detailed 2026 pricing breakdown on the blog.

How long does it take?+

A focused single-team CRM ships in ~30 days. Multi-team or heavy-integration builds run 45–90 days across phases.

Can we migrate from Salesforce/HubSpot?+

Yes — data migration is included. We map objects, preserve history, and cut over on a weekend so no rep loses context.

Is a custom CRM really cheaper than Salesforce?+

For teams over ~15 seats, the math almost always works out in 12–18 months. You trade a recurring per-seat bill for a one-time build cost plus modest hosting.

Do you handle ongoing maintenance?+

Yes — most clients continue on a monthly retainer for new features, integrations, and support. Or take the code and run it in-house. Your call.

Ready to build?

30-min intro call. No slides. We diagnose the shortest path from where you are to shipped.

Book a free intro call

Explore more

MVP DevelopmentCustom AI SolutionsRead the CRM pricing guide